Market Reports help you share local real estate activity in a polished, easy-to-understand social post. Simply choose your city, property type, and the statistics that matter most to your audience, then create a report that fits your brand.

Before creating a Market Report, make sure:

Note: Market data is provided by a trusted third-party source and reflects the date your report is generated. We always recommend reviewing the information to ensure it makes sense for your local market.

Open your Content Calendar and click Create Market Report.

Begin typing the city name into the City field, then choose the correct city from the dropdown.

Tip: For the most accurate results, always select the city directly from the dropdown rather than typing a custom format.

Select the property type you'd like to report on:

Next, choose the market statistics you'd like to feature in your report.

You have two options:
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Select the statistics you'd like to include from the available market data. You can choose individual statistics or select them all.

Available statistics include:

Already have market statistics you'd like to use? Click Enter My Own Numbers to skip the market lookup and manually enter your own data.

This is a great option if you:

Once you've entered your statistics, continue through the remaining steps as usual.
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Tip: Not sure what one of our provided statistics means? See "What do these statistics mean?" in the FAQ below.
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When you're finished, click Next: Choose Your Date.

Select the date you'd like your Market Report to be scheduled.
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Keep in mind: Market data is pulled when the report is generated. If you create your report too far in advance, the data may no longer reflect current market conditions when it's published.

Select the social media platform(s) where you'd like your Market Report to be created.

Note: Google Business isn't available for Market Reports yet. See "Can I post my Market Report to Google Business?" in the FAQ below.

By default, Market Reports use templates from our Market Report Template Library.

If you've created Saved Templates, favorited templates, or organized templates into a custom folder, use the Template Source dropdown to choose where templates are pulled from.

Choose where your background images should come from.

Options include:

If your city doesn't appear as you type, you can request it directly from the Market Report search.
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Enter the city and state (e.g., Austin, TX), and click Request City. We'll check with our market data provider to see if data is available. If it is, we'll work on getting the city added!
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Good to know: Not all locations are supported by our market data provider, so we can't guarantee every requested city can be added. If your location isn't available, you can still create a Manual Market Report by selecting Enter My Own Numbers and adding your own market statistics.

If cities that previously appeared in the Market Reports city dropdown are no longer available, this is likely related to a recent update to our market data provider, RentCast.

Unfortunately, not all markets that were previously supported are available following the update, and we can't guarantee every city can be re-added, as coverage depends on RentCast's data.

Here's what you can do in the meantime:

RentCast gathers its property and market data from a variety of publicly available sources, including public county records, recorded deeds, tax assessor databases, online feeds, directories, and other public information.
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For active sale and rental listings, RentCast uses various public online sources rather than pulling data directly from MLS feeds.
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Market Report data is powered by RentCast, a trusted third-party real estate data provider. RentCast provides real-time property data for millions of U.S. properties using public records and current listings.

Yes! If you already have market data from your MLS, brokerage, association, or another trusted source, click Enter My Own Numbers during the Market Report setup.

You can manually enter your statistics and create your report without using the platform’s built-in market lookup.

Each statistic reflects current listings for your selected city and property type.

For example, Median List Price represents the middle price among active listings, not an average, so unusually high or low listings have less impact on the result.

Median List Price
The middle asking price among current listings.

Active Listings
The number of homes currently for sale.

Median Days on Market
The typical number of days listings have been on the market.

Median Price Per Square Foot
The typical asking price per square foot.

New Listings
The number of properties listed during the past 30 days.

Percent With Price Cuts
The percentage of listings that have lowered their asking price.

Percent Re-listed
The percentage of listings that were removed and later listed again.

Most statistics reflect real-time market activity as of the date you generate your report, providing a current snapshot of your market.

The exception is New Listings, which reflects listing activity from the past 30 days.

Yes! Select as many statistics as you'd like, or use Select All to include every available statistic.

No. Market data reflects the date the report is generated and does not automatically update later.

Not yet. Google Business only allows a single image per post, and Market Reports are built as multi-slide carousels. Posting one to Google Business would only show the title slide, so it isn't offered as a platform option for Market Reports.

We're planning to introduce single static Market Report templates in the future, which will make Google Business available for Market Reports.

Absolutely!

After your report has been generated, you can customize both the caption and the design.

Click Edit Design to customize:

Your branding can also be applied automatically to help keep your Market Reports consistent.

Different platforms use different data providers and calculation methods, so small differences are completely normal.

Think of your Market Report as a helpful snapshot of your local market rather than a source that will exactly match every website.

Yes! While our built-in market data lookup is currently available for U.S. cities only, you can still create a Market Report for other locations by selecting Enter My Own Numbers and adding your own trusted market statistics.

If you need assistance creating or customizing your Market Report, our support team is always happy to help.

[email protected]