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How to Create a Property Listing Post in RealEstateContent.ai

This tutorial shows you how to turn your listings into social media content.

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Written by Tiara McFarlane

Quick Overview (What & Why)

The Create Property Listing feature makes it easy to transform your property listings into beautiful, branded social media content in just a few clicks.

Once you connect your public listing profile (such as Zillow, Realtor.com®, or Realtor.ca), we'll automatically import your listings for you. Your imported listings remain available until you choose to remove them, making it easy to create future posts without repeatedly pasting listing URLs.

Added a new listing? Simply click Refresh Listings at any time to import any newly published properties from your profile.

Don't have a connected listing profile? No problem. You can also import individual listings by pasting a public listing URL whenever you need.


Before You Start

Before creating your Property Listing post, make sure:

  • You're logged into your RealEstateContent.ai account.

  • Your property is publicly available on Zillow, Realtor.com®, Realtor.ca, or another public listing website.

Good to Know

  • Listing URLs are used only to import your property details and photos.

  • Your finished social media posts do not link back to or promote the original listing website.


Creating Your Property Listing Post

Step 1: Open the Property Listing Feature

From your Content Calendar, click Create Property Listing.


Step 2: Choose Your Listing

If you've previously imported listings, you'll see them displayed here.

Simply select the listing you'd like to create content for, then click Continue.

Don't see your listing?

You have two options:

Find My Listings

We'll search your public Zillow, Realtor.com®, or Realtor.ca profile and automatically import your available listings.

Whenever you publish a new listing, simply click Refresh Listings to import your latest properties.

Add Listing Manually

If you'd rather import a single property, click Add Listing Manually and paste the property's public listing URL.

Helpful Tip

Click Show More on any listing to preview additional information, including:

  • Property description

  • Price

  • Bedrooms

  • Bathrooms

  • Square footage

  • Additional listing details


Step 3: Review Your Listing Assets

Review the imported property photos and choose up to 9 images to include in your listing content.

Next, select your Listing Type, such as:

  • Just Listed

  • For Sale

  • Open House

  • Price Improvement

  • Coming Soon

  • Just Sold

  • For Rent

Pro Tip

As you select your photos, number them in the order you'd like them to appear.

  • Image 1 becomes your cover image.

  • Image 2 becomes your second slide.

  • Continue numbering until you've selected all of your desired photos.

Once you're happy with your selections, click Continue.


Step 4: Customize Your Posts

Now it's time to choose how you'd like your Property Listing posts to be created.

1. Choose Your Publishing Days

Select up to 7 publishing days.

If you're creating posts for multiple days, you can choose a different Listing Type for each day.

For example:

  • Day 1: Just Listed

  • Day 3: For Sale

  • Day 6: Open House

This allows you to create an entire listing marketing campaign in a single generation.


2. Choose Your Post Type

Select the type of content you'd like to generate.

Listing Carousel

Create a professionally designed image carousel showcasing your listing.

Listing Walkthrough Video

Create a professionally curated video walkthrough using your listing photos.


3. Choose Your Post Orientation

Choose the orientation that best fits your social media platforms.

Listing Carousel

  • Portrait (4:5)

  • Landscape (16:9)

Listing Walkthrough Video

  • Reel (9:16)

  • Landscape (16:9)


4. Customize Your Design

The options you'll see here depend on the post type you've selected.

Listing Carousel

Choose your Template Source.

By default, RealEstateContent.ai uses professionally designed templates from our Listing Template library.

If you've created your own Listing Templates or custom template folders, simply select that template source instead. During generation, we'll prioritize templates from your selected folder (example: Saved Templates).

Listing Walkthrough Video

Choose the walkthrough style you'd like to use.

  • Minimal: A clean, modern design that keeps the focus on the property.

  • Listing Focused: Highlights property details throughout the walkthrough.

  • Agent Focused: Places additional emphasis on your branding and contact information throughout the video.


5. Choose Your Social Media Platforms

Select the social media platforms where you'd like your posts to be published.

Note: If you include X (formerly Twitter), your X post will automatically be optimized to fit X's image and character limits.


Step 5: Generate Your Posts

When everything looks the way you'd like, click Generate My Posts.

We'll automatically create optimized Property Listing posts for every publishing day and platform you've selected.


Review & Schedule

Once your posts have finished generating, take a few moments to review them before scheduling.

Reviewing a Listing Carousel

Listing Carousels can be fully customized.

You can:

  • Edit captions

  • Change templates

  • Swap images

  • Update text

  • Customize layouts

  • Adjust branding

  • Make any final design changes before scheduling


Reviewing a Listing Walkthrough Video

Listing Walkthrough Videos currently have a simplified review experience.

From the post preview, you can:

  • Edit your post caption

  • Change the background music by selecting Music

At this time, Listing Walkthrough Videos cannot be edited inside the design editor.

Coming Soon: Full editing for Listing Walkthrough Videos will be coming soon in a future release.

Once you're happy with your content, click Schedule & Approve.


Frequently Asked Questions

Why isn't "Find My Listings" finding my listings?

If Find My Listings isn't returning any results, first confirm that you've added your public listing profile to your account.

To add it:

  1. Navigate to Settings → Advanced Settings.

  2. Scroll to Public Social Links.

  3. Add your public Zillow, Realtor.com®, or Realtor.ca profile.

  4. Return to Create Property Listing Post and click Find My Listings again.

Once your profile has been added, we'll import any available public listings.


Can I use my personal or brokerage website instead of Zillow or Realtor?

Yes.

If you're importing a single listing, you can use Add Listing Manually and paste a public listing URL from your personal or brokerage website.

As long as the page is publicly accessible (not password protected), it may import successfully.

For automatic imports using Find My Listings, we currently recommend using your Zillow, Realtor.com®, or Realtor.ca profile.

At this time, automatic imports do not search personal or brokerage websites.


Can I edit my Listing Walkthrough Video after it has been generated?

Currently, Listing Walkthrough Videos support limited editing.

After generation, you can:

  • Edit the post caption

  • Select a different music track by clicking Music from the post preview

Editing the video itself—including layouts, text, images, animations, and other design elements—isn't available just yet, but it's something we're actively working on and look forward to bringing to the platform soon.


How is my branding applied to Listing Walkthrough Videos?

Listing Walkthrough Videos automatically use the branding from your default Persona, including your:

  • Contact information

  • Logo

  • Headshot

To update your branding, visit Brand Dashboard → Brand Settings before generating your video. Any changes you make there will automatically be applied to newly generated Listing Walkthrough Videos.

Good to Know: Listing Walkthrough Videos can't currently be edited after generation. If you'd like to update your branding, make your changes in Brand Settings and then regenerate your video.


Summary

You've now learned how to create professional Property Listing content using RealEstateContent.ai.

Once your listings have been imported, they'll remain available in your account, making it easy to create future listing content without repeatedly importing the same properties.

Whether you're creating a Listing Carousel or a Listing Walkthrough Video, you'll be able to review your content before scheduling and publishing it to your social media platforms.


Need Help?

If you have any questions or run into any issues, our support team is always happy to help.

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