Quick Overview (What & Why)
An Instagram collaboration allows one post to appear on multiple Instagram accounts at the same time. This is commonly used when:
Partnering with another agent
Tagging a lender, builder, or local business
Co-posting with a team member or brokerage
Important: Collaborations are an Instagram feature, not a RealEstateContent.ai feature. RealEstateContent.ai simply makes it easy to set them up before your post is published.
Before You Start (Important!)
Before setting up a collaboration, make sure:
You are logged into your RealEstateContent.ai account
You have generated Instagram posts in your Content Calendar
The Instagram account you want to collaborate with is public
You know their exact Instagram handle
Good to know: If the account is private or the handle is typed incorrectly, the collaboration will not work.
What Is an Instagram Collaboration?
When you collaborate on an Instagram post:
The post is published once
It appears on both your profile and the collaborator’s profile
Engagement (likes, comments, views) is shared
However:
The other user must accept the collaboration request
The post will not appear on their profile until they accept
How to Add a Collaboration to an Instagram Post
Step-by-Step Instructions
Step 1: Log into your account
Enter your email and password
Click Log In
Step 2: Open the Content Calendar
Step 3: Click into the Instagram post you want to collaborate on
The post must be an Instagram post
Step 4: Open collaboration settings
On the right-hand menu bar inside the post, click Tag and Collaborate
Step 5: Add collaborators
At the top center, find Collaborate with Users
Type the Instagram handle into the text field
Click Add
Important Things to Double-Check
Make sure the Instagram handle is typed exactly correctly
Watch for:
o vs 0
- vs _
The account must be public
You can collaborate with up to 3 accounts per post
What Happens After the Post Publishes
The post will publish on Instagram at the date and time you choose
Once published, Instagram sends a collaboration request to the other user
The collaborator must accept the request inside their Instagram app
Only after they accept:
The post will appear on their Instagram feed
Engagement will be shared between both accounts
Common Questions & Troubleshooting
Why don’t I see the post on the other person’s profile?
They haven’t accepted the collaboration request yet.
Can I collaborate with a private account?
No. The Instagram account must be public.
Can I add collaborators after the post is published?
No. Collaborations must be set up before publishing.
Summary
You’ve now learned how Instagram collaborations work and how to set them up in RealEstateContent.ai. Collaborations allow one post to appear on multiple Instagram profiles—but the other user must accept the request for it to go live on their account.
Need Help?
If you get stuck or something doesn’t look right, reach out to our support team at [email protected] — we’re happy to help.