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2. Setting Up Your Personas and Brand Settings on RealEstateContent ai

How to Set Up Your Personas & Brand Settings on RealEstateContent.ai

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Written by Tiara McFarlane
Updated over 3 months ago

In this quick tutorial, we’ll walk you through how to set up your Personas and Brand Settings — the core details that tell the AI exactly who it's creating content for.

Once completed, these settings ensure every piece of content feels on-brand, personalized, and consistent, without needing to re-enter info every time.

What’s covered in this tutorial:

• How to fill out your 5 Persona questions to guide the AI

• When and why to create multiple personas (e.g. agents with multiple roles or service areas)

• How to update your settings at any time Brand Settings Overview:

• Select or customize your brand color palette

• Add your contact card to your generated designs

• Add your custom footer text to your generated captions (perfect for a call to action or contact information)

• Set default hashtags

• Choose default fonts

• Toggle emoji usage on or off based on your voice and preferences

📌 Once toggled on, your brand settings will automatically apply to all future generated content — helping you stay consistent with zero extra work.

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