Quick Overview (What & Why)

Personas help the AI understand who you’re speaking to, so it can generate content that’s relevant, intentional, and on-point — whether you’re creating content for buyers, sellers, recruiting, property management, or different locations.

You can create as many Personas as you need.

Before You Start (Important!)

Before creating multiple Personas, make sure:

You are logged into your RealEstateContent.ai account
You understand the different audiences you want to create content for

Good to know:

Personas control messaging and tone, not social media connections.

What Is a Persona?

A Persona tells the AI:

Who your ideal audience is
What they care about
How the content should sound

Each Persona can represent:

Buyers
Sellers
Agent recruitment
Property management or leasing
Different cities or locations you serve
And more!

Switching Personas helps the AI generate the right content for the right audience.

How to Create a New Persona

Step-by-Step Instructions

Step 1: Log into your account

Step 2: Click Brand Dashboard on the left-hand navigation bar

Step 3: Click Persona Info

Step 4: Click the name of your currently selected Persona to open the dropdown, then select Create New Persona

Step 5: Name your Persona

Examples:

Buyer Content
Seller Content
Agent Recruitment
Property Management

Click Update to create the Persona.

Step 6: Fill out the Persona profile

A brand-new, blank Persona will appear
Complete all Profile Questions
Complete the Brand Dashboard, including Persona Info, Brand Settings, and Writing Style

Important:

Leaving profile questions blank will cause the Persona to be incomplete and not appear throughout the platform.

Where Your Personas Can Be Used

Once created, Personas appear:

When using Suggested Topics
During the content generation flow
Inside the Editor for quick switching

You can switch Personas anytime while creating or editing content.

Best Practices for Using Multiple Personas

Create one Persona per audience, not per post
Be specific when filling out profile questions
Pair the right Persona with the right topic

When Personas and Topics align, the AI produces the strongest results.

Common Questions & Troubleshooting

Can I create as many Personas as I want?

Yes. You can create multiple Personas for different audiences or goals.

Does each Persona connect to a different social media account?

No. Personas do not connect to different social media accounts.

They control content style and messaging, not account connections.

What do Personas affect?

Personas influence:

Tone
Language
Messaging focus
Who the content is speaking to

They help the AI create appropriate content — not manage multiple social profiles.

Can I delete a Persona?

Yes. To delete a Persona, go to Brand Dashboard > Persona Info. Using the Persona dropdown int he top-left corner, hover over the persona you want to delete and click the trashcan.

Note:

You cannot delete the Default Persona. Every account includes one Default Persona.

Summary

You’ve now learned how to create multiple Personas in RealEstateContent.ai. Personas allow you to intentionally create content for different audiences while staying organized — all from one platform.